Overview:
A healthcare staffing website aimed at aligning top quality healthcare professionals with career coaching, pay & schedule advocacy with top quality long term care positions.
AllPro Health Staffing is the business endeavor that is the result of Yulandie Latham’s 14+ years in the medical field combined with her entrepreneurial spirit and desire to work on her own terms.
AllPro Health Staffing’s business goal is to align top quality medical professionals with top quality facilities by offering career coaching and advocacy on behalf of the medical professionals she represents. AllPro makes sure that both the medical professionals and the facilities are fairly staffed, scheduled and paid.
Our team consisted of a group of 4 UX Designers: Kieara Thomas as the Scrum Master & UX Design, Sebastian Sandoval as the Client Point of Contact & UI Design, Brendon Hoover as UX Research & Design, Olivia Meyers as UX Research & UI Design.
This case study will walk you through how and what our team did to research define, synthesize, and deliver the final product.
Flow and Process
After an initial interview with our stakeholder, we dove into creating a screener survey so we could find and interview people who matched our primary users, namely Licensed Medical Professionals who had a challenging experience finding a good job at a good facility.
Of the 12 responses, we interviewed 10 and analyzed the interviews for observations that could be used in Affinity Mapping.
We completed a Competitive and Comparative Analysis, to understand where All Pro’s proposed features and functionality stood relative to its direct competitors and indirect comparators.
Next was a Competitive Matrix in order to show where All Pro was different from other similar businesses by comparing its unique value proposition on the axes of ‘Generalist’ to ‘Specialist’ job websites and ‘General Job’ posting board to ‘Job Specific’ recruiting boards.
Finally, Affinity Mapping was used to group the observations taken from the user interviews, elicit “I” Statements and Insight that would show us the pain points and behaviors that typical users to sites like AllPro experienced.
The Research Takeaways:
• Nurses enjoy using recruiters for their job seeking process because they. simplify the process for them and act as a point of contact when
applying to jobs.
• Third party sights are unclear and unreliable for nurses when trying to find. employment.
• New nurses often feel they are not prepared for how difficult their job will be. before applying and entering a new job.
• Nurses lack the tools or support to negotiate their pay due to current industry. norms.
Flow and Process
The Define phase kicked off with the creation of our Problem Statement:
Nurses struggle to find jobs that both pay appropriately and give them a satisfying work-life balance.
As a nurse of 5 years, Jenn's certifications and experience are being undervalued. In her current job hunt, Jenn is feeling frustrated and confused due to the lack of information and details in the description she's finding on job boards. She is also struggling with following up with potential employers after submitting her application.
How might we help advocate on Jenn's behalf while clearly communicating the job requirements, pay, schedule, and responsibilities of the job?
We then crafted a Primary Persona, Jenn, to act as an anchor for our empathy and allow us to put a person and face behind the problem we were looking to address.
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We then created a journey map to understand the mindset and emotions that Jenn experiences as she makes her way through researching, applying, interviewing and receiving job offers.
Next we turned our attention to determining what features the new AllPro website must have, should have, could have, and won't include, by crafting a MoSCoW Map.
The map gave us a place to see what features to prioritize by the level of impact on the final product & user versus the effort to design & develop.
Flow and Process
With our Problem Statement & prioritized features in mind, we set off into a Design Studio session for both the home page as well as the signup/apply now page. This helped us flush out the basic layout and positioning of elements in LowFi sketches.
The Design studio gave us a mutual understanding of the look and feel so we compiled this into a Style Guide that would keep us aligned as we began to move into higher fidelity wireframes. To give us a clearer picture of what pages needed to be designed, we pivoted to a User Flow of “Apply and Find a Job”.
We then converted the LoFi Sketches into MidFi Wireframes using our Style Guide and User Flow. The MidFi wireframes were then prototyped and tested on 5 Users. The results of the tests were compiled then the MidFi Wireframes were brought into HiFi Wireframe iterations as informed by the MidFi Usability tests.
It was here in the process, during our regular check-ins with our stakeholder that the issue of the “Find A Job” was brought to our attention. Initially the website was to have jobs postings but our stakeholder chose to not include this feature.
The initial website was to purely function as a place to apply to All Pro Healthcare Staffing with the intention of positions being directly assigned to accepted candidates versus candidates selecting the job they want from a list.
With these newly clarified parameters we iterated upon the HiFi Prototype one last time and polished up any last pixels that needed attention before conducting 5 usability tests on the HiFi Prototype and converting the tested designs into a mobile breakpoint design.
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