Brendon Hoover

Senior UX Designer

I'm a Senior UX Designer who transforms complex requirements into intuitive interfaces by balancing user needs, data-driven insights, and collaborative problem-solving.

A simple yet powerful approach to creative problem solving

My through line of value for all of my professional career has been my desire to understand people and by doing so, design effective and elegant solutions.

B2B & B2C Interfaces

Design Systems

User Research

5+
Years enterprise design experience
40+
Projects completed
150+
User Interview sessions

Recent work that tells a story

Explore a selection of projects that showcase my process from concept to final design.

Project

Moen — Design System & Flow Architecture

Mar - Dec, 2021
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Project

QuickQuote — Improving Freight Quoting

Q2, 2025
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Project

AllPro Health Staffing — Responsive Website

Jan - Feb, 2021
View All Projects

What I do best

Enterprise Design

  • High complexity & data heavy
  • Form driven by function
  • Ambiguous & hontect heavy problems

Design Systems

  • Audits, architecture and construction
  • Admin, Style, & Usage Guidelines

UX Research & Interviews

  • Usability & Accessibility Testing
  • User Interviews & Affinity Mapping
  • AI assisted auditing and user testing
  • Tree Testing, Heuristic Analysis, & more
Iced coffee in a clear plastic cup with swirling milk and ice cubes splashing at the top.

What clients say

Reviews

“Brendon was an absolute pleasure to work with making day-to-day tasks more enjoyable. Brendon has in-depth knowledge of UX Design & Research which greatly improved our design process and ensured we solved our users' problems efficiently and quickly.”

Andrew Scott - Senior Technical Product Manager, Arrive Logistics

“Brendon thinks like a product owner, executes like a hands-on designer, and collaborates like a true partner. He consistently elevates the teams around him, and any organization building complex, user-centered products would be fortunate to have him. I would work with him again without hesitation.”

Josh Lightcap., VP of Product - PLS Logistics

"While I mentored Brendon, it was a two-way highway of bumper-to-bumper learning. His dedication to the craft was quickly apparent. He seeks answers, asking excellent questions. As a fellow explorer, he regularly brought new tools and processes to the design round-tables. Brendon and I were the AI early-adopters in the group, and I thoroughly enjoyed geeking out in our exchange of ideas. He is highly collaborative – eagerly documenting feedback, and pro-actively sharing fresh, well-reasoned perspectives. His multi-layered humor and well-timed wit frequently left the team in stitches. I dearly miss interacting and working with Brendon."

Egan Jones - Principle AI Designer @ Argo Design

Questions I often get

FAQ

Are you available for freelance projects?

Depends! I’m currently am the Senior UX Designer with PLS Logitics, but I LOVE to collaborate and bring cool things to life.

Which tools do you design with?

Mostly Figma, and a team of 5-7 AI models and Agents.

Do you work with agencies or individuals?

Both. I collaborate with creative teams, startups, and independent professionals.

What exactaly do you do?

I have a special skill in helping people bring to life creative ides of all flavors from software to leather bags, or strategic manufacturing consulting to life skills

Let’s bring your next project to life

Whether you need to overhaul a Transportation Management System, a full Manufacturing Resource Planning system, or 0 - 1 creative guidance I’m here to help turn your ideas into something that is both profitable and user friendly.